Our Projects

E-Commerce Platform Development for Al Arafa El Attar Group (Haj Arafa) We designed and developed a comprehensive e-commerce platform for "Haj Arafa," a historic industry leader in natural food and cosmetic products since 1968. Our work focused on building a tailored product architecture capable of seamlessly showcasing hundreds of diverse SKUs—including spices, coffee, nuts, and natural beauty items—across dynamic weight and packaging options. We delivered an intuitive UI/UX that streamlines the shopping experience, supporting the brand’s vast retail and online operations across Egypt and international markets.

Digital Platform Development for "Let's Be Aware" Banking Campaign We designed and developed the digital platform for "Let's Be Aware," the flagship financial awareness campaign initiated by the Central Bank and Banking Association. Our scope encompassed creating an interactive, accessible platform to promote financial literacy, offering users streamlined guides on consumer rights, cybersecurity tips, loan and payment card mechanisms, and complaint resolution—engineered with full accessibility standards for users with special needs to ensure a seamless experience.

Platform Development & Digital Architecture for CONIX.AI We designed and developed the digital platform for CONIX.AI, an innovative global solution bridging architectural expertise with Artificial Intelligence. Our scope focused on building advanced software architecture and an intuitive user interface (UX/UI), empowering architects and real estate developers to seamlessly generate and test smart residential, commercial, and urban designs equipped to solve tomorrow's industry challenges.

Development and design of a fully integrated e-commerce website for a Saudi brand specializing in 100% pure honey from the natural pastures of Hail. We delivered a modern digital solution featuring an intuitive user interface (UX/UI) and a seamless shopping experience integrated with secure payment gateways and shipping services to elevate the client's digital presence across Saudi Arabia and the Gulf.

Fanoos Lighting Company was established in 1979, and serves you through its branches spread throughout the Kingdom and its online store.

Cloud Communications & Healthcare Innovation Platform Guided by our client's core belief that patients and scientific innovation lie at the heart of their mission—inspired by stories of hope and collaboration—Soft House translated this vision into a powerful digital ecosystem by engineering a custom web platform and mobile applications (Android & iOS). We developed an integrated Cloud PBX and Unified Number (IVR) solution that enables seamless, 24/7 client communication. The platform automates response handling during peak hours and off-time, offering tailored user interfaces for sales representatives and managers to monitor performance effectively—establishing a highly scalable system trusted by over 500 enterprises worldwide.

The Official Digital Platform for Street Presenter Capturing the authentic spirit of the Egyptian street, Soft House engineered and designed a comprehensive digital web platform for Street Presenter a prominent Egyptian content creator and TV host with over 13 million followers. Our team built a seamless online hub showcasing his diverse portfolio of TV and social media shows, ranging from spontaneous, unscripted street interviews that reflect real human stories, to heartwarming humanitarian contest programs that bring joy and rewards to everyday people through brand sponsorships. The platform serves as a powerful bridge connecting his massive audience base with top global and regional brands seeking high-impact sponsorship opportunities.

Pharmaceutical & Healthcare Business Solutions We designed and developed a modern, professional website for COMPASS, a business solutions company serving the pharmaceutical and healthcare sectors. The website reflects the brand’s focus on precision, clarity, innovation, and tailored business strategies, while presenting its services through a clear, engaging, and user-focused digital experience.

We engineered a comprehensive digital ecosystem—comprising a web platform, e-commerce store, and mobile application—tailored to women’s beauty, health, and personal care. Our role encompassed crafting intuitive UI/UX, building a high-speed and secure backend architecture, and integrating seamless payment and logistics gateways. This solution turns the client’s vision into a sophisticated, highly scalable shopping experience optimized across all devices.